Magnlens flagship store exterior at Westfield Century City with urban-inspired retail design by Laseu Studio.
Custom cash wrap desk at Magnlens flagship store designed by Laseu Studio.
Magnlens flagship store changing room entrance by Laseu Studio.
Shoe display with stainless-steel fixtures at Magnlens flagship store designed by Laseu Studio.
Close-up of hanging fixture detail with stainless-steel construction at Magnlens flagship store by Laseu Studio.
Bespoke interior commercial design
Full hanging display composition featuring urban-inspired retail fixtures at Magnlens flagship store by Laseu Studio.
Side view of Magnlens flagship store interior showing symmetrical layout and stainless-steel fixtures by Laseu Studio.
Merchandise display with layered hanging system at Magnlens flagship store designed by Laseu Studio.
Changing room interior with monochromatic finishes and custom lighting at Magnlens flagship store by Laseu Studio.

Magnlens Flagship Store

Inspired by urban cityscapes, Laseu Studio designed the first American flagship store for Magnlens at Westfield Century City in Los Angeles, establishing a new retail design language. The 1,600-square-foot space reflects the brand’s energetic, performance-driven identity while creating a clear, visually guided shopping experience.

The store is divided into three symmetrical zones, with a centrally located entrance framed by dark flooring and display fixtures that contrast against a bright ceiling lightbox, drawing the eye inward. Monochromatic side zones provide a calmer backdrop, allowing the merchandise to take visual focus.

The material palette references the cityscape, with concrete and asphalt-inspired surfaces and illuminated graphics nodding to urban signage. Stainless-steel fixtures reinterpret scaffolding elements, while lighting by Within Light Studio echoes the rhythm of streetlights, creating a dynamic but inviting retail atmosphere.


Los Angeles, CA. 2022

Client: Magnlens

Lighting: Within Light Studio

AOR: Magid Studio

Photography: Eric Petschek

 
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